About

Lara Iriarte CMT

Director & Chief Technical Analyst

Lara is the founder of Pure Elliott Wave and its lead analyst. She is a member of the CMT Association since 2013 and has now over 17 years of experience in the financial industry. She produces all S&P 500 and Bitcoin analysis and works closely with the team to ensure clarity, accuracy, and consistency across all reports. Lara also develops and teaches the educational courses and is the author of Pure Elliott Wave. She manages the business and leads its long-term vision. Outside of work, Lara keeps active with surfing and snowboarding and has been travelling full-time since 2020.

Jack Frost

Analyst and Webmaster

Jack is an analyst at Pure Elliott Wave, where he prepares the gold and Ethereum analysis reports and proofreads Lara’s work as part of the core analysis team. He also works closely with analyst Jordan Marshall and contributes to maintaining the accuracy and clarity of all published content. In addition to his analytical role, Jack is the webmaster for Pure Elliott Wave and supports business operations, administration, and strategic planning. He holds CIW Web Design Professional and CIW E-Commerce Specialist certifications, as well as a Diploma in Sound Engineering. Based in New Zealand, Jack is a creative with a passion for photography, music, and travel.

Jordan Marshall BEcon

Elliott Wave + Technical Analysis Analyst

Jordan is a professional trader and analyst. He is a U.S. military veteran with 6 years experience in operations execution. He holds a BEcon from the University of North Carolina. He began trading in early 2020. After trying multiple technical and fundamental trading approaches in futures, FOREX, cryptocurrencies, options, and stocks he discovered Elliott Wave and has since dedicated his career to this method. Jordan analyzes US Oil and conducts back testing and statistical analysis of technical methodology for Pure Elliott Wave. Jordan enjoys the outdoors, longboarding, and spending time with his wife Jessica and new baby who arrived on May 17th, 2025.

Cesar Iriarte

10th February 1967 – 12th June 2025

Cesar was a long-time, successful entrepreneur, and publisher. With more than 25 years of experience in the publishing industry, he served as Executive Editor for Pure Elliott Wave, overseeing the production and publishing of all analysis reports. He also led our long-term technology vision and managed our publishing and IT infrastructure.

Cesar was a man of many talents—a skilled artist, a systems thinker, and an adventurer at heart. He found joy in surfing, snowboarding, traveling, and creating. He was also a deeply loved husband to Lara and a caring stepfather to Jack.

Cesar’s legacy continues to shape Pure Elliott Wave. His clarity of vision, creativity, and steady presence remain part of everything we do.

You can watch a short tribute to Cesar here:
👉 https://youtu.be/oX29V6QF_2w

If you’d like to honour Cesar’s memory, donations can be made to Live for More, a New Zealand surf therapy charity that reflects the kind of impact Cesar believed in:
👉 https://liveformore.org.nz/